Last updated: August 14, 2026
The short answer
Non-medical home care and home health are two different businesses with two different licenses in most states. Non-medical home care (also called personal care, private duty, or companion care) helps with daily living: bathing, dressing, meals, mobility, errands, companionship. Home health delivers skilled clinical care at home: nursing, therapy, and aide services, generally under a physician-ordered plan of care. Home health carries heavier requirements nearly everywhere: clinical staffing and supervision, and for Medicare work, federal certification against the Conditions of Participation plus a survey. Payers differ too: Medicare pays for qualifying home health, not for standalone non-medical care, while private pay, long-term care insurance, and Medicaid waiver programs are the backbone of non-medical agencies. Most founders start non-medical and add the skilled lane later, deliberately.
What counts as non-medical home care?
Non-medical home care is the daily-living lane. Caregivers help clients with what the industry calls activities of daily living and instrumental activities of daily living: bathing and grooming, dressing, safe transfers and mobility around the home, toileting and continence care, meal preparation and eating, light housekeeping connected to the client, laundry, errands, transportation to appointments, medication reminders where state rules permit, and companionship, which families consistently rank higher than they expected to.
The defining boundary is clinical judgment. Non-medical caregivers do not administer medications, do not perform wound care, do not give injections, do not operate under physician orders. Where a client's needs cross that line, an honest agency's policies route the situation to a nurse, a home health agency, or the family's clinicians. States write this boundary into their rules, most visibly around medication: the difference between reminding and assisting on one side and administering on the other is one of the most commonly regulated lines in home care, and the exact wording is state-specific.
What counts as home health?
Home health is clinical care delivered where the patient lives. The core services: skilled nursing (assessment, wound care, injections, medication management, education), physical therapy, occupational therapy, speech-language pathology, medical social work, and home health aide services that support the clinical plan. Care typically follows a plan ordered by a physician or another practitioner allowed to order home health, and it is delivered by licensed clinicians employed or contracted by the agency, with clinical supervision built into the agency's structure.
Because the work is clinical, states license home health agencies separately from non-medical agencies nearly everywhere, with requirements that reach into staffing qualifications, supervision, clinical records, and quality programs. And a second, federal layer sits on top for agencies that want Medicare: certification.
How different are the licenses really?
Structurally similar, materially heavier on the skilled side. Both licenses are approved substantially on paper: written policies and procedures, personnel files, client or patient records, and a survey or desk review testing whether the operation matches the manual. If you understand that mechanism once, you understand both lanes; our guide to what reviewers look for in the policy manual applies to each.
The differences that matter when you plan:
- Staffing. Non-medical agencies hire caregivers, screened and trained per state rule, with an administrator meeting state qualifications. Home health adds licensed clinicians and a supervising nurse role, which changes recruiting, payroll, and insurance from day one.
- Orders and records. Non-medical care runs on a service agreement and a written service plan agreed with the client. Home health runs on clinical orders and a plan of care, with clinical documentation standards to match.
- Approvals before the license. Some states apply certificate of need review to new home health agencies, meaning you must prove need and win approval before the license process even starts. Non-medical care rarely faces that gate.
- The federal layer. Medicare only pays home health agencies certified against the federal Conditions of Participation, at 42 CFR Part 484, verified by a survey from the state or a CMS-approved accrediting organization. There is no equivalent federal certification for private-pay non-medical care.
Who pays for each lane?
The payer map is the practical reason the two lanes feel like different businesses:
- Non-medical home care is paid mostly by families directly (private pay), by long-term care insurance policies, by Medicaid home and community based services programs for eligible clients, and by veteran-focused programs. Traditional Medicare does not pay for standalone non-medical care, a fact that surprises many families; some Medicare Advantage plans offer limited in-home support benefits, plan by plan.
- Home health is paid by Medicare for qualifying beneficiaries (the largest payer), by Medicaid, by commercial insurance, and privately. That Medicare revenue is exactly why the certification lift exists and why competition is organized around referrals from hospitals and physicians.
We walk the non-medical payer landscape in detail, including the honest mechanics of Medicaid waiver enrollment, in how home care agencies get paid.
What does the Medicare decision really involve?
Becoming a Medicare-certified home health agency means building a genuinely clinical organization: the state home health license where required, enrollment with Medicare, compliance with the Conditions of Participation across patient rights, comprehensive assessment, care planning and coordination, skilled professional services, home health aide services, clinical records, and quality assessment and performance improvement, then passing an initial certification survey conducted by the state survey agency or a CMS-approved accreditor. After certification, surveys and quality reporting continue as a way of life. CMS publishes the framework at cms.gov.
None of that is a reason not to do it. It is a reason to sequence it honestly: the founders who thrive in the skilled lane usually either bring clinical leadership with them or first prove their operational discipline, records culture, and hiring engine in the lighter lane.
Which should you start first?
The honest default for most first-time founders is non-medical first. The license is lighter, the staffing model is simpler, revenue can start with private-pay clients the week you are licensed, and every system you build (the policy binder, personnel files, client charts, scheduling, on-call) is the same muscle the skilled lane requires later, at higher stakes. Start home health first when you have clinical leadership on the founding team and a referral base that specifically needs skilled care, and check your state's certificate of need position before you commit to that plan.
Whichever lane you choose, the review that licenses you reads the same way: policies, people files, proof. Our free path assessment maps the parts for your state and service path in two minutes.
Frequently asked questions
Can one agency hold both licenses?
In many states, yes: established organizations often run a non-medical agency and a home health agency side by side, sometimes under one umbrella license framework, sometimes as two licenses. The records, staffing, and billing must still respect each license's boundary. Confirm how your state structures dual operations before assuming either answer.
Does Medicare ever pay for non-medical home care?
Traditional Medicare pays for home health aide services only as part of a qualifying home health episode, not for standalone personal care. Some Medicare Advantage plans offer limited supplemental in-home support benefits that vary plan to plan and year to year. Families planning around long hours of daily-living help should look to private funds, long-term care insurance, Medicaid programs for those who qualify, and veterans programs.
Is a nurse registry the same as a home care agency?
No. A registry matches independent caregivers with clients rather than employing caregivers, and states that recognize the model regulate it differently, sometimes with its own license class. The model shifts employment-law and tax risk in ways worth understanding deeply before choosing it; misclassification disputes are the classic failure mode.
Do both lanes require the policy binder?
Yes. Both licenses are approved substantially on the strength of written policies and the records that prove you follow them. The home health binder simply adds clinical chapters: orders, plans of care, clinical supervision, and quality improvement.
Map your lane in two minutes
The free assessment asks about your state, your service path, and your timeline, then shows you the parts to build in order. The full kit walks both lanes honestly, including the Medicare decision.
Start the free assessmentSources
- Centers for Medicare and Medicaid Services, home health agency certification and Conditions of Participation (42 CFR Part 484). cms.gov
- Medicare.gov, home health services coverage. medicare.gov
- Medicaid.gov, home and community based services programs. medicaid.gov
- Your state licensing agency, named and linked in our free License Requirement Lookup.